Pupa is the result of Angelo Gatti’s inspiration. In the early 70’s he created Beauty Fantasy with Pupa’s unique beauty kits.
It has been designed and developed for the masstige sector of the cosmetic market. The brand’s versatility and variety make it an ideal fit both for high-end consumers in search of quality and design at affordable prices as well as mass orientated consumers looking for more aspirational products and brands.
PUPA’s mission is to stay friendly-aspirational yet accessible, inclusive and to encourage women around the world to feel good and positive about themselves.