GAS was founded in 1984 with the ambition of revolutionising the way a generation seeking authenticity and change dressed.
Jeans quickly became the symbol of this mission, marking the beginning of a long success story that established GAS as a globally recognised brand.
In 2022, GAS embarked on a global rebranding journey to communicate a renewed vision and connect with a younger audience, while preserving its denim heritage and expanding its product offering.